Leading research consultancy TNS, has announced the appointment of Dr. Michael B. Griffiths as Qualitative Research Director and Global Expert in Ethnography and Culture. Michael is to be based in Shanghai and will initially report to Anjali Puri, MD, TNS Qualitative in Asia-Pacific.
Michael joins TNS from Ogilvy & Mather where he has served as Director of Ethnography in the consumer insights and trends unit for the past three years.
Commenting on the hire, Anjali Puri said, “I am thrilled that Michael is joining TNS. Michael brings not only an outstanding knowledge and experience of Chinese consumer culture and expertise as an ethnographer, but also immense energy and enthusiasm to drive growth within our business and for our clients who are facing increasingly complex challenges.”
In his new role, Michael will be responsible for building TNS’s ethnographic suite of services and delivering powerful, culturally relevant insights to clients. Michael will also work closely with the China Qualitative team to further expand this part of the business and deliver excellence in qualitative research services for clients across China.
Speaking about his appointment, Michael said, “I am delighted to be joining TNS and for the opportunity to strengthen the ethnography offer. TNS has fantastic qualitative capabilities and incredible practitioners in this field, which I find truly inspiring. I look forward to putting my knowledge, skills and expertise to work.”
Michael is the latest hire to TNS’s global qualitative practice, reflecting the organisation’s continued commitment to uniting some of the world’s most experienced qualitative researchers under the leadership of Rebecca Wynberg.
Michael joins TNS on 15th July 2013.