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In-Car Entertainment in Norway PDF Print E-mail
Written by Euromonitor   
15 Jul 2013
With smartphone and tablet sales in Norway increasing; this is pushing down sales of in car entertainment. Players in the market are trying to integrate infotainment systems into navigation devices, to be able to compete with smartphones. Meanwhile tablets meet the screen requirement for video based in car entertainment and are becoming a real threat for in dash video players.


Garmin Norge AS led in-car entertainment at the end of the review period with an 18% volume share. The number of in-car navigation producers is declining year on year and currently sales of in-car navigation are dominated by two brands, Garmin and TomTom. Garmin’s strong position stems from its strong presence in all categories.


It is expected that sales will decline by a CAGR of 9% in value and by a CAGR of 5% in volume terms, reaching 258,000 units in 2016. One of the reasons for negative development is that car manufacturers more often install audio and video equipment in the new cars. According to Statistics Norway, the sales of new cars in Norway are increasing. As car prices and car taxation in Norway are high, consumers are looking for cars with the necessary equipment. The second reason for negative growth is other categories in consumer electronics influencing the sales of in-car entertainment. Strong technological development in smartphones is leading to consumers using navigation functions via phones and pushing navigation manufacturers to integrate infotainment systems into in-car navigation devices, to be able to compete with smartphones. It is expected that despite the manufacturers’ efforts, in-car navigation will continue the negative performance in value and volume terms.

Republished with permission from Euromonitor Market Research Blog, originally posted on
(April 2013)

Last Updated ( 15 Jul 2013 )
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