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Home arrow Marketing Research News arrow Latest Market Research Findings arrow Two-Thirds of Web Users Play Video Games
Two-Thirds of Web Users Play Video Games PDF Print E-mail
Written by eMarketer   
22 Jul 2013

AYTM Market Research published findings from their recent survey, in which more than half (57.8%) of those playing online games were on single-player games. That compared with two fifths (41.2%) who played social networking games, a third (33.7%) play multiplayer games and under a third (30.3%) who played mobile games.

 

Although online play would seem to lend itself to increased interaction among gamers, not all of them display a great need to chat with others while playing. The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players. Only 8.1% of respondents said they always interacted with other players while gaming, with 17.5% saying they did so most of the time.

 

Mobile games have emerged as the channel of choice for video game players, according to a 2013 survey from research and consulting firm Frank N. Magid Associates. In a survey of US internet users, the company found that over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device. That was significantly more than the 42% who played weekly on a console, or the 29% who did so on a social network.

 

eMarketer projects that the number of online gamers will grow from 96.6 million in 2013 to 109.5 million by 2017, as mobile gaming revenues from ads, downloads and in-game purchases increase from $1.78 billion to $3.77 billion over the same time period.

 
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