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Home arrow Marketing Research News arrow Latest Market Research Findings arrow Online Consumers Link Monthly to Brand or Product Articles
Online Consumers Link Monthly to Brand or Product Articles PDF Print E-mail
Written by Ipsos   
20 Aug 2013

Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand's or product's website (19%) to someone, while 15% have forwarded a link to a brand’s or product’s video.

Of the online consumers, those from South Africa (32%) are most likely to indicate they have forwarded a link to an article about a brand or product, followed by three in ten in each of: India (30%), Indonesia (29%), Brazil (28%) and Turkey (26%). About two in ten indicate they have forwarded this content from: Spain (24%), Canada (23%), Mexico (22%), Australia (21%), Italy (20%), Argentina (19%), Sweden (19%), China (18%), Poland (18%), United States (18%) and Saudi Arabia (17%). Those least likely to forward a brand or product’s article are from Germany (16%), Hungary (16%), Great Britain (14%), Russia (14%), Belgium (12%), France (12%), South Korea (11%) and Japan (2%).

Demographically, education appears to have the strongest impact. Those who have a high level of education are considerably more likely than those with a medium or low education to indicate they have shared an article (23%, 20%, 16% respectively), website (23%, 19%, 15%) or video (18%, 15%, 13%) by a brand or product. Age also plays a role as those under the age of 35 are more likely than those 35-49 or 50-64 to have shared an article (21%, 19%, 16%), website (21%, 18%, 14%) or video (19%, 14%, 10%) in the past month.

For more information please visit: http://www.ipsos-na.com

 
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