Global citizens who indicate they have shared some type of content online on social media sites in the past month seek primarily ‘to share interesting things’ (61%), ‘to share important things’ (43%) and ‘to share funny things’ (43%).
The findings reflect a new poll conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. It speaks with 12,420 global online “sharers”, reflecting 71% of those in 24 countries who indicate they have shared any content in the past month on social media sites.
Four in ten (37%) of global online sharers indicate they do so ‘to let others know what I believe in and who I really am.’ Three in ten select the following reasons: ‘to recommend a product, service, movie, book, etc’ (30%), ‘to add my support to a cause, an organization or a belief’ (29%) and ‘to share unique things’ (26%). Two in ten choose ‘to let others know what I’m doing’ (22%) and ‘to add to a thread or conversation’ (20%) while one in ten say ‘to show I’m in the know’ (11%) or ‘other reasons’ (10%).
Those most likely to indicate they engage in sharing on social media sites ‘to share interesting things’ are from China (76%), Indonesia (76%), South Africa (74%), Turkey (71%), Russia (68%), Spain (66%), Canada (65%), Great Britain (65%) and the United States (65%). Those countries in the middle of the ranking, still boasting majorities who select this reason, are from: Brazil (63%), India (63%), Australia (62%), Argentina (60%), Mexico (59%), Sweden (58%), South Korea (57%), Hungary (56%), Poland (54%), and Italy (52%). Those at the bottom of the list are from: Japan (48%), Germany (47%), Saudi Arabia (46%), France (45%) and Belgium (43%). ‘To share interesting things’ (61% globally) is the top reason for social media sharing across nearly all countries surveyed except Saudi Arabia, where respondents are most likely to choose ‘to let others know what I believe in and who I really am’ (65%) as their top reason.
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