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Home arrow Marketing Research News arrow Latest Market Research Findings arrow Social Media Sites Seek to Share Interesting, Important and Funny Things
Social Media Sites Seek to Share Interesting, Important and Funny Things PDF Print E-mail
Written by Ipsos   
03 Sep 2013

Global citizens who indicate they have shared some type of content online on social media sites in the past month seek primarily ‘to share interesting things’ (61%), ‘to share important things’ (43%) and ‘to share funny things’ (43%).

The findings reflect a new poll conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. It speaks with 12,420 global online “sharers”, reflecting 71% of those in 24 countries who indicate they have shared any content in the past month on social media sites.

Four in ten (37%) of global online sharers indicate they do so ‘to let others know what I believe in and who I really am.’ Three in ten select the following reasons: ‘to recommend a product, service, movie, book, etc’ (30%), ‘to add my support to a cause, an organization or a belief’ (29%) and ‘to share unique things’ (26%). Two in ten choose ‘to let others know what I’m doing’ (22%) and ‘to add to a thread or conversation’ (20%) while one in ten say ‘to show I’m in the know’ (11%) or ‘other reasons’ (10%).

Those most likely to indicate they engage in sharing on social media sites ‘to share interesting things’ are from China (76%), Indonesia (76%), South Africa (74%), Turkey (71%), Russia (68%), Spain (66%), Canada (65%), Great Britain (65%) and the United States (65%). Those countries in the middle of the ranking, still boasting majorities who select this reason, are from: Brazil (63%), India (63%), Australia (62%), Argentina (60%), Mexico (59%), Sweden (58%), South Korea (57%), Hungary (56%), Poland (54%), and Italy (52%). Those at the bottom of the list are from: Japan (48%), Germany (47%), Saudi Arabia (46%), France (45%) and Belgium (43%). ‘To share interesting things’ (61% globally) is the top reason for social media sharing across nearly all countries surveyed except Saudi Arabia, where respondents are most likely to choose ‘to let others know what I believe in and who I really am’ (65%) as their top reason.

Please visit www.ipsos-na.com for more information

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Last Updated ( 03 Sep 2013 )
 
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