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Home arrow Marketing Research News arrow Latest Market Research Findings arrow 22% of Global Drivers Admit to Texting, Emailing or Using Social Media While in the Driverís Seat
22% of Global Drivers Admit to Texting, Emailing or Using Social Media While in the Driverís Seat PDF Print E-mail
Written by Ipsos   
11 Sep 2013

While the majority of driving respondents (78%) do not text, email, or use social media while driving, two in ten (22%), of those in 24 countries, indicate they do. The findings reflect a new poll of 14,160 drivers.

The countries with the highest proportions of drivers indicating they have texted, emailed or used social media while driving are from: Saudi Arabia (43%), South Africa (41%), South Korea (33%), India (29%), China (27%), United States (27%), Brazil (25%) and Russia (25%). This group of distracted drivers is followed by Indonesia (24%), Sweden (24%), Mexico (23%), Argentina (21%), Australia (20%), Germany (20%), Canada (19%) and Italy (19%), rounding out the middle of the pack. The lower group includes: Japan (18%), France (17%), Poland (17%), Turkey (17%), Belgium (15%), Spain (14%), Hungary (9%) and Great Britain (8%).

As for demographics, global averages indicate that age is among the most important variable in determining a driver’s likelihood to message behind the wheel as those under the age of 35 (31%) are most likely to say “yes” they engage in the behaviour, compared with those 35-49 (21%) and those 50-64 (10%). There appears to be no gender difference (23% male, 22% female) on the global aggregate level.

Communicating digitally while in the car appears to be highly related to a person’s work life as those who are employed (25%) are more likely than those unemployed (15%) to say “yes”. Seniority is even more of an indicator as those who own a business (33%) are among the most likely to say they do it (20% among non-business owners), as are those who say they have a senior decision making role in their place of employment (32% vs. 20% non). Similarly, income (28% high, 21% medium, 19% low) and education (25% high, 22% medium, 19% low) are also indicators of greater likelihood to drive and message.

Last Updated ( 11 Sep 2013 )
 
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