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Home arrow Marketing Research News arrow Latest Market Research Findings arrow Wearable Technology Grows in Popularity
Wearable Technology Grows in Popularity PDF Print E-mail
Written by SSI   
19 Sep 2013

A recent SSI survey found that wearable technology is set to become popular in mainstream markets within the next two to three years. The study shows that one out of three people were “very” or “somewhat likely” to buy a wearable device.

More than 3,600 people from seven countries – Australia, France, Germany, Japan, the Netherlands, United Kingdom and the United States – weighed in on their vision for the future and their interest in wearable computer devices.  When asked to select what type of wearable computer device they were most interested in, people overwhelmingly listed wristbands (65 percent) as their first choice followed closely by glasses at 55 percent.

“We’re excited about the results of this survey,” said Chris Fanning, president and CEO of SSI.  “This survey is the first of its kind in that it includes respondents using SSI’s QuickThoughts™ mobile app, a new type of mobile sampling and data collection solution for marketing researchers.  The survey also coincides with the launch of SSI’s QuickThoughts mobile app in these seven target countries all of which are major research markets.” 

The free SSI QuickThoughts mobile app is available for iPads, iPhones and Android tablets, with Android phone support launching later this year.   

“By including QuickThoughts mobile members, SSI survey results produce a more exact cross-section of the population,” explained Fanning.  “Our research in the U.S. shows mobile users are more likely than traditional respondents to be males, younger, wealthier and savvy when it comes to using technology.  The QuickThoughts platform increases SSI’s capacity in the demographics that are more difficult for research professionals to reach.”

Additional SSI survey findings revealed that wearable technology has increased the public’s awareness of privacy.  More than 70 percent of respondents agreed with the statement, “Due to smartphones and social media, nothing in public is private anymore.”  And more than 75 percent believe that governments need to create better laws to protect people’s privacy when they are out in public. 

In spite of the concern over erosion of their privacy, the survey showed the attitude toward wearable technology was mostly positive with respondents describing it as “interesting” (35%), “convenient” (31%) and “fun” (30%).  Full survey results including illustrations, can be found at: or by request at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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