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Qualitative Practice Grows At TNS BMRB PDF Print E-mail
Written by TNS BMRB   
25 Sep 2013

TNS BMRB recently expanded its qualitative practice with a number of new senior level appointments, after a strong year of continued growth. The qualitative practice, which emerged from the world famous Mass Observation after it integrated into BMRB in the 1970s, has been a leading provider of social research to Whitehall for many decades.

In recent years it has added to this capability with a Communications Research division, and a Public Insight team.

Joining the practice in senior roles are: Caitlin Connors (formerly Define), Daniel Clay (formerly EdComs), and Marita Kendrick (formerly Australian Department of Health & Ageing).  Strengthening the team further are Marina Gkiza and Jason Archer, who have joined as Research Executives. The new joiners strengthen TNS BMRB’s capacity to provide digital, ethnographic and visual methods research solutions to their clients.

Desiree Lopez, Head of Qualitative Research at TNS BMRB comments:  ‘I am thrilled with the growth we have experienced in the last year – building on a solid qualitative practice within TNS BMRB and alongside qualitative growth across TNS.  We have hired a fantastic set of researchers who bring new skills and experience to our practice alongside important government social research expertise. We have also been able to recognise the internal talent we have in the qualitative practice, through a number of internal promotions.  I look forward to our continued growth and expansion into new methodological specialisms.’

Dr. Michelle Harrison, who heads up TNS BMRB, comments: ‘In our 80th year, I am delighted to see that the methodological rigour and capacity for innovation that has kept TNS BMRB at the front of the industry for all these years, continues to propel growth for us. I congratulate Desiree and her team on another great year.’

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