TNS, part of Kantar, the data investment management division of WPP, have recently announced a further investment in Enprecis Inc. This extends TNS’s stake in the company following 2012’s initial investment.
Founded in 2006 and based in Seattle, Enprecis has developed, ‘Continuous Quality Insight’ (CQI) a proprietary online platform to collect and analyse customer experience data for the automotive industry. The platform connects automobile manufacturers to the views of their customer with unprecedented speed and detail, informing improvements to vehicle quality and design, and identifying opportunities to strengthen loyalty.
TNS’s specialist automotive team currently use the CQI to extract enhanced data which powers the development of insights that support business growth for major global automotive manufacturers. Extending the investment will make Enprecis the key technology provider underpinning TNS’s automotive data management.
Rémy Pothet, TNS global automotive practice head, commented, “We have been working very successfully with the Enprecis team over the past few years and have built strong synergy that enables us to bring market-leading solutions to our clients,” he continued, “By extending this partnership, CQI will become a more integral part of our business and we will collaborate with the Enprecis team with on-going developments to meet the needs of the world’s automotive manufacturers.”
“We’re delighted to extend our relationship with TNS and WPP. We have identified a strong opportunity to strengthen both of our offerings to the marketplace through this collaboration with the leading global automotive researcher,” said Richard Counihan, CEO, Enprecis.
This latest investment further strengthens TNS’s offer for the automotive industry and follows the acquisition of leading Chinese company, Sinotrust Market Research earlier this year.
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