A majority (84%) of those in 25 countries would rather ‘spend time looking for a good deal,’ while only 16% would rather ‘pay more to make a quick/efficient purchase.’
The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.
The countries with the highest proportions of those indicating they would rather spend time looking for a good deal are from: Hungary (94%), Spain (94%), Great Britain (93%), Argentina (92%), Belgium (91%), France (91%) and Germany (91%). This group of deal-chasers is followed by: Australia (90%), Italy (90%), Mexico (90%), Japan (88%), South Africa (87%), Canada (86%), Poland (86%), the United States (85%), China (81%), Russia (81%) and South Korea (81%). The lower group includes: India (79%), Brazil (76%), Saudi Arabia (76%), Norway (75%), Sweden (75%), Turkey (74%) and Indonesia (58%).
Those with a lower household income (88%) are most likely to spend time looking for a good deal. Even those with middle (84%) and high (79%) levels of income, however, would take the time to find a better price. Similarly, those with a low level of education (87%) are more likely than those with a medium (85%) or high (80%) level. Women (86%) are more likely than men (83%) to go hunting for a sale while there is no variability among age group.
For more information regarding this article please visit: www.ipsos-na.com
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