Join Our Newsletter





Events Calendar

« < August 2017 > »
S M T W T F S
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
Home arrow Marketing Research News arrow Latest Company News And Announcements arrow VERVE launches “Verve AllDevice” – Market Leading JavaScript Tools For Engaging Mobile Research
VERVE launches “Verve AllDevice” – Market Leading JavaScript Tools For Engaging Mobile Research PDF Print E-mail
Written by Verve   
21 Oct 2013

In recent years Flash Tools have become the most common way to provide respondents with a more rich and engaging survey experience – however as Flash is not supported on Apple those with iPads and iPhones have been left high and dry.

Verve’s market leading JavaScript toolkit of engaging question types and approaches now enables those on any latest generation mobile devices to experience a rich survey experience – which therefore increases both response rates and respondent reach.

Andrew Cooper, Verve CEO, says “Already an average of 35% of our survey research through our client’s Community Panels is completed on mobile devices. Our “Verve AllDevice” tools which automatically detect what device capabilities members have and serve the best possible experience for that device only help to augment this – and at last give those on Apple devices the experience they deserve”.

Continuing…“A great use of the Verve JavaScript tools is for song testing – which allow young audiences to participate in interesting research on their mobiles while out and about. Getting young people to take part in research is not hard – if you give them the right opportunities to participate”.

Andrew Cooper

For more information regarding this article please visit: www.addverve.com | @Addverve

Follow Market Research World on Twitter or join in the conversation with our LinkedIn Group

 

Last Updated ( 21 Oct 2013 )
 
< Prev   Next >

Polls

How important is market research to start-ups in the current economic climate?
 

RSS Feeds

Subscribe Now