Vital Findings LLC, the leading-edge full-service market research and consulting agency, recently announced it has partnered with The Market Research Event (TMRE) to design a custom infographic for the annual conference taking place next week. This is the first time that TMRE has partnered with a research firm to develop an infographic guide to the conference.
The visually engaging infographic showcases key statistics about the 2013 TMRE conference and will be distributed to all researchers attending the event, as well as being featured on all promotional literature and signage. To develop the work, Vital Findings researched the key facts about the event including an analysis of the speakers, the countries they represented, and company size. Additional research was undertaken on keynote speakers to add colour and depth to the infographic, including an analysis of their Twitter followers, as well as books they have had published. Custom icons were designed to represent each of the 10 key content tracks at the conference.
Jason Kramer, Managing Director at Vital Findings, commented: “This is the second year that Vital Findings has sponsored TMRE and we decided to create something very special to support this great event. Typically, our information design team works with market research data to develop our infographics. But we love a challenge, and this was a great opportunity to showcase our team’s skill in producing a stand-out infographic with non-market research data, as well as to demonstrate our commitment to TMRE.”
Krista Vazquez from TMRE stated: “Vital Findings’ infographic is extremely sophisticated in design and adds extra depth to the materials provided to our delegates. The creation is testament to TMRE’s commitment to state-of-the-art communication materials and the science of market research, and we’re delighted with the result.”
In addition to the infographic, Kramer, will present a case study entitled "Unlocking the Digital Media Path to Purchase: How Information Design Reveals the Keys to Successful Digital Merchandising.” Immediately following, Kramer will host a discussion on these findings with Laura Gross, Vice President of Global Consumer Insights & Research, Warner Home Entertainment. The presentation will be held at 11am on October 23, 2013.
The discussion will uncover consumers’ transition from physical media to digital media and how the purchase process has changed as a result. This is the first study of Americans’ adoption and purchase process across all main digital media categories, including eBooks, music, videogames, TV shows, and movies.
The TMRE conference has been established to help researchers stay ahead of trends in the field. The infographic will be available at the event and mailed to 10,000 leaders in the consumers insights industry. It will be in wide distribution at the conference and available at both the conference’s and Vital Findings’ website for viewing and download.
This year the Market Research Event 2013 in Nashville, Tennessee, Oct. 21-23, 2013.
For more information regarding this article please visit: www.vitalfindings.com | @VitalFindings
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