Join Our Newsletter





Events Calendar

« < May 2017 > »
S M T W T F S
30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31 1 2 3
Home arrow Marketing Research News arrow Latest Market Research Findings arrow Nearly Half of Global Citizens Will Switch Brands For One Believed to be Higher Quality
Nearly Half of Global Citizens Will Switch Brands For One Believed to be Higher Quality PDF Print E-mail
Written by Ipsos   
25 Oct 2013

Nearly half (45%) of those in 25 countries agree – give a rating of five (18%) or four (28%) out of five on an agreement scale – that they will switch brands for one they believe is higher quality, even if the price is higher.

One in three are neutral – give a rating of three (32%) out of five – while two in ten (23%) disagree – give a rating of one (11%) or two (12%). The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

Those who appear most likely to prioritize quality over price – providing a five or four rating – hail from: Norway (62%), Sweden (57%), India (56%), Indonesia (56%), Mexico (54%), Brazil (52%), Germany (52%) and Turkey (52%). Those in the middle of the pack are from: South Africa (51%), Argentina (50%), China (49%), Russia (49%), South Korea (49%), United States (47%), Canada (44%) and Spain (44%). Those least likely to agree are from: France (42%), Australia (40%), Great Britain (37%), Saudi Arabia (37%), Hungary (36%), Belgium (34%), Italy (33%), Poland (28%) and Japan (25%).

Socioeconomic variables appear the most likely indicator as to whether or not a global citizen will switch brands for quality, even if the price is higher. Those with a high household income (57%) are considerably more likely than those with medium (45%) or low (38%) to agree. Similarly, those with a high level of education (53%) are more likely to agree than those with medium (46%) or low (39%) education levels. Social media activity also seems to correlate with choosing quality over price: ‘active’ users (50%) are more likely than passive (45%) and inactive (38%) users to agree with the statement.

For more information regarding this article please visit: www.ipsos-na.com | @IpsosMORI

Follow Market Research World on Twitter or join in the conversation with our LinkedIn Group

Last Updated ( 30 Oct 2013 )
 
< Prev   Next >

Polls

How important is market research to start-ups in the current economic climate?
 

RSS Feeds

Subscribe Now