ICM Research has won Bronze at this year’s Digital Impact Awards in the Best Use of Digital to an Internal Audience category for the MySainsbury’s online colleague community. The Digital Impact Awards are Europe’s biggest celebration of digital stakeholder engagement.
ICM Research worked in close partnership with Sainsbury’s colleague engagement team to reinvent the meaning of colleague research with the development of the MySainsbury’s online community. With nearly 50,000 members, the online community has been essential to the runaway success of the business’s ‘LOVE’ – Living Our Values Everyday – initiative.
The LOVE initiative was developed to recognise Sainsbury’s colleagues who go above and beyond their normal roles. Nominated by their fellow colleagues, the LOVE Awards help colleagues to translate the company’s values from fine words into fine deeds.
The MySainsburys online community began its journey of success with a ’Who do you LOVE’ campaign where colleagues used the community as a tool to nominate who they felt lived the company’s everyday values to the fullest. The 100 colleagues nominated in the competition attended the Diamond Jubilee weekend with a guest, and the 18 winners were treated to lunch and a meeting with David Beckham.
Dr Tom Wormald, Head of Service Development for the ICM Group, said: “We’re delighted to have won an award for this piece of work. It has been a fantastic experience working with the colleague engagement team at Sainsbury’s. Together we have introduced a truly innovative internal stakeholder engagement programme that is really helping to drive loyalty and obtain insights that are impacting the decision-making processes within the business.”
Andrew Thomas, publishing editor of Communicate magazine said: “This is the fourth year for the Digital Impact Awards and the change from then until now is immense. No longer are digital channels or platforms included in a project because they are the new, shiny thing. They are employed because they are the right thing. And each year the standard for creativity, strategy and implementation that defines Digital Impact Awards winners gets higher.”
For more information please visit: www.icmresearch.com | @ICMResearch
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