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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow ThinkNow Research Launches First-Ever Hispanic Omnibus Survey with General Market Context
ThinkNow Research Launches First-Ever Hispanic Omnibus Survey with General Market Context PDF Print E-mail
Written by ThinkNow Research   
14 Nov 2013

ThinkNow Research, one of the nation’s leading Hispanic market research firms, has recently announced the launch of Omnibus Plus+, a nationally representative Hispanic monthly custom omnibus that not only helps their clients to answer questions about Hispanic consumers, but also compares those responses to the General Market population as a whole.

“Think about this way…” said Mario Carrasco, co-Founder of ThinkNow Research.  “An omnibus might tell us that 57% of Hispanics prefer light beer, but is that number lower, higher or about the same as the population in general?  Because comparison data is included with Omnibus Plus+, our clients can now understand those differences within the context of the General Market population.”

Historically, to find context with Omnibus study results, researchers had to hunt down old data to compare to, or worse, commission a completely separate study.  With Omnibus Plus+, those issues and expenses no longer exist.

According to Roy Kokoyachuk, co-Founder of ThinkNow Research, “We developed this first-of-its-kind methodology after listening to our clients tell us that they felt like they were analyzing data in a vacuum… that they had no easy or inexpensive way to compare and contrast their findings.  We’ve addressed those issues in two ways.  First, because the broad market data is collected at exactly the same time at the Hispanic consumer data, comparisons are easy and accurate.  Second, the ‘gen pop’ data is included in every Hispanic Omnibus study we conduct at no additional charge... in essence, providing more research for the same dollar.”

ThinkNow Research

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Last Updated ( 14 Nov 2013 )
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