TNS MEDIA RESEARCH APPOINTS BUD BREHENEY SENIOR VICE PRESIDENT, SALES AND AFFILIATE RELATIONS
NEW YORK, February 27, 2006 – TNS Media Research today announced the appointment of Bud Breheney as Senior Vice-President, Sales and Affiliate Relations. Bud will report directly to George Shababb, COO and will be responsible for identifying new business opportunities and strategies as well as managing client relationships with major cable, satellite and telephone operators. Bud is a seasoned professional in the industry, with over 20 years of experience generating revenue in advertising and affiliate sales for the cable television industry.
Before assuming his new position, Bud served as principal of Breheney Media, which he founded in November of 2001. At Breheney Media, Bud developed strategies and new business platforms targeting the media industry for interactive television clients such as Navic Networks and Charter Media. Prior to that, Bud held various positions encompassing an impressive portfolio of varied experiences that will aid in his new role at TNS Media Research, including Vice President, Worldgate Communications; Vice President, Local Advertising Sales, Scripps Networks; Director Local Sales and Marketing, Cabletelevision Advertising Bureau; and Advertising Sales Manager, Colony Communications.
“We are pleased to welcome Bud to the TNS Media Research team as he is a versatile executive that has new business development experience with both data providers, including cable MSO’s and satellite companies, as well as non-data providers such as agencies and media,” comments George Shababb, Chief Operating Officer, TNS Media Research. “Bud’s leadership ability and vast experience in our industry will help guide TNS Media Research’s vision for continued growth and expansion in the digital measurement market in the United States.”