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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow Schlesinger Associates Appoints Vice President for Global Panels
Schlesinger Associates Appoints Vice President for Global Panels PDF Print E-mail
Written by Schlesinger Associates   
17 Dec 2013

Schlesinger Associates announces that Kristen Tripphahn has joined Schlesinger Interactive as Vice President, Global Panels. 

The role oversees the continued growth and development of Schlesinger’s panels, aimed at delivering the highest quality data. Kristen will drive the company’s continued global implementation and execution of best panel management processes, member acquisition and engagement.

Kristen’s priorities include the on-going advancement of specialty panels within distinct consumer, healthcare and B2B markets, providing our clients with fast and specific access to enriched member profiles in key vertical markets and hard-to reach sample groups.

Kristen brings to the role a wealth of experience in panel recruiting, engagement, sampling and in global partnerships.  She joins Schlesinger from uSamp where she held the post of Senior Director, Global Panel & Sampling Operations.  Prior to that, Kristen developed her skills during her six years at Harris Interactive, in various panel and sampling roles.

Commenting on the news, Anne Hedde, Managing Director Schlesinger Interactive said, “This appointment reinforces our commitment to quality and expertise in a continuously challenging environment of research participation. It brings the opportunity to enhance and expand Schlesinger’s existing capabilities with our leading edge online panel platform and continues to position us at the forefront of panel engagement.”

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