Simmons’ National Consumer Study® Receives Media Rating Council Accreditation
Accreditation Certifies Simmons Flagship Survey Meets MRC Minimum Standards
FORT LAUDERDALE, Fla. – February 21, 2006 – Simmons Research, an Experian company and leading authority on the behavior of the American consumer, today announced its flagship survey, the National Consumer Study (NCS), has been awarded accreditation by the Media Rating Council (MRC), an association of leading television and radio broadcasters, cable networks and multiple system operators (MSOs), print and Internet organizations, advertising agencies and advertisers as well as Industry trade associations that audits and accredits measurement services meeting the MRC’s Minimum Standards. Having been accredited by the MRC Board of Directors, the Simmons NCS is now authorized to show the MRC Double-Check logo on its National Consumer Study.
“After years of hard work, Simmons is proud to be awarded this accreditation for our National Consumer Study,” said Chris Wilson, president and COO of Simmons Research. “The NCS is a thorough measurement of the American consumer; from the products we buy, the brands we prefer and where we buy them, to our attitudes, lifestyles and the media we consume. Our adherence to the MRC Minimum Standards earned this accreditation and our commitment to quality will continue to earn our clients support.”
Formed in 1964, at the urging of the United States Congress, the MRC strives to secure, for the industry and related users, measurement services that are valid, reliable and effective. The MRC pursues this goal through setting the Minimum Standards for Media Rating Research, auditing measurement services who voluntarily submit to the MRC process, and accrediting those services that meet the MRC’s Minimum Standards and that fully disclose their methodology to the MRC and service subscribers. Accordingly, during its accreditation process, Simmons was required to disclose all methodological aspects of the NCS, submit to MRC designed audits to authenticate and illuminate their procedures, and comply with the MRC’s minimum standards.
“For over 55 years, Simmons has been committed to providing our customers with reliable measures of the American Consumer. Our execution of that commitment has now been recognized by the Media Rating Council through its Board,” said Bill Engel, co-president of Experían Research Services. “Speaking on behalf of all our past and present associates at Simmons and the global Experían organization, it’s a proud day for us. We look forward to continuing our mission as the voice of the American consumer.”
For more information, please contact Dave Aneckstein at (954) 427-4104, ext. 148 or
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Simmons Research, an Experian Company and part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands we prefer, to our Internet shopping behaviors, attitudes, lifestyles and media that we use, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers.