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Home arrow Marketing Research News arrow Latest Market Research Findings arrow Imaging Devices in the United Kingdom
Imaging Devices in the United Kingdom PDF Print E-mail
Written by Euromonitor   
08 Jan 2014

While the majority of consumer electronic categories are struggling, imaging devices continued to witness plenty of innovation and potential. This is largely due to strong consumer interest and enthusiasm to capture various occasions, such as new born children, weddings, birthdays, promotions and travel trips.

Although smartphones has severely impacted sales of digital cameras and digital camcorders, some of the latest innovations, such as Galaxy Camera and Nikon One, have survived to create consumer interest in compact system cameras. Consumers were also interested in Digital SLRs and high-end HD camcorders. However, due to continued pressure on finances this was not converted into high volume sales, but definitely had an impact on consumer thinking in terms of quality.

Competitive Landscape

Canon retained its leading position in imaging devices with a 24% retail volume share in 2012. Canon's name is synonymous with high-quality cameras. It is one of the key players in the digital SLR cameras category, and has outsold its nearest rivals for several years. The company has a loyal customer base, which contributed to its growth, however, Canon's up-to-date launches of new cameras ensures ongoing consumer interest.

Prospects

Imaging devices will be challenged by the growing range of smartphones and will eventually become more specialised in digital SLR cameras and compact system cameras. It is expected that imaging devices will post a negative retail volume CAGR of 6% over the forecast period. Innovation in digital cameras and high definition quality in camcorders will help the category maintain consumer interest. Canon, Nikon, Panasonic and Sony will survive due to their brand value and loyalty, but the forecast period will likely witness some players exiting the category due to declining sales.

The Imaging Devices in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in United Kingdom?
  • What are the major brands in United Kingdom?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Republished with permission from Euromonitor Market Research Blog, originally posted on Dec 2013

 

 
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