SSI recently announced the addition of three more countries - Brazil, South Korea and New Zealand - to its SSI QuickThoughts™ mobile data collection platform. The QuickThoughts app is now available in 17 countries on the Apple iPhone® and iPad® devices, Android™ tablets and Android™ mobile phones.
Chris Fanning, president and CEO of SSI, said. “Brazil is a key market for brand research, especially in light of the upcoming FIFA World Cup™ tournament and the Olympics”.
The QuickThoughts mobile app incorporates the latest technology into an interface that is simple and highly intuitive. The expansion to additional countries and new platforms allows SSI to reach even more people to finish projects faster while delivering a more representative sample, even for low-incidence studies.
“QuickThoughts technology allows SSI to include mobile survey takers from many countries into our SSI Blend while enabling researchers to program surveys on a wide variety of delivery platforms,” said Ken Roe, vice president, SSI Labs. “SSI has been designing and programming surveys for both online and mobile screens in very large numbers for many years, and many of our customers challenged with this necessity are pleased to discover that SSI has developed a strong core competency in mobile technology and operations.”
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