The Marketing Workshop –MW- has recently announced the hiring of Kelly Mayer to the position of Senior Account Manager. Mayer will be assigned to one of MW’s account teams where she will assume day to day responsibility for client and project management. Kelly will lead a team of seasoned researchers.
Mayer has spent most of her career in research functions on the client side of the business and most recently as Consumer Insights Manager with Con Agra. In addition, her career spans across working with brands that include Turner Broadcasting, The Schwan Food company, Ralston Purina and Marriott Corporation.
“My passion is uncovering, developing and leveraging consumer and customer-based insights to influence or help drive marketing or sales strategy and new product development. My goal in joining Marketing Workshop is to leverage my extensive client-side experience to consultatively partner with MW clients to deliver data-driven insights that can be easily activated and communicated to business stakeholders and internal clients as well as recommendations on how to activate them. ”Mayer said.
“Kelly is a veteran research practitioner and possesses a profound knowledge of business working with prestigious brands across industries which include food and beverage, technology/broadcasting, hospitality and lodging. This wisdom will be leveraged against our client needs. Kelly represents MW’s strategic initiative to provide best-in-class consulting services based on individual experience and supported by the principles of research” said Scott Layne, MW president.
For more information please visit: www.mwshop.com | @MWshopTweets
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