Kantar Worldpanel ComTech, a specialist research agency which conducts the largest continuous consumer mobile phone tracking panel of its kind in the world, has hired Carolina Milanesi as director of its US business.
Carolina, formerly research vice president at Gartner, will head up global and local mobile and technology clients in the USA. She will be responsible for global analyst activities based in the US, drive strategy around research solutions and lead all US analyst teams. Carolina will report directly to Paul Moore, global director of Kantar Worldpanel ComTech.
Carolina comes to ComTech with a deep knowledge of consumer technology from her seven years at Gartner. Nic Lewisohn, managing director of Kantar Worldpanel ComTech, said: “Carolina’s track record in driving thought leadership, together with her strong capacity to understand the wider technology environment, made her the ideal candidate to lead our US based business,”
Commenting on her new role, Carolina said: “Understanding what influences consumer behaviour is vital to the success of any technology company. I am excited to be able to draw on the wealth of information Kantar Worldpanel ComTech has and use it to benefit our clients.”
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