US-based research and consulting firm The Marketing Workshop –MW– has recently announced the hiring of Catherine Nodar to the position of Vice President – Client Services.
Nodar will assume the leadership role for one of the MWs account teams. Catherine has 18 years of professional experience. She has honed her skills with client and supplier organizations. In addition, her experience has allowed her to work across business services and consumer packaged goods. Most recently she served as the Director of Marketing Research at Central Garden & Pet, building research and analytic capabilities and delivering insights to support the Pennington, Amdro, and Sevin brands. Prior to that, she held research management positions with client organizations including Georgia-Pacific, Russell Athletic, EarthLink, McKesson and supplier organization TNS.
“This position allows me to take my depth of experience working with internal clients to elevate insights by placing the research we do into the context of the client’s business and industry so the client may focus on activating these insights, as well as working on their many other time-consuming responsibilities. In other words, Marketing Workshop elevates so they may activate”. Nodar said. “I’m looking forward to working with an experienced, best-in-class team that makes Marketing Workshop the leading edge research partner of choice” said Vice-President Nodar.
“Without wavering from our goals and growth strategy Catherine will be accountable for retaining/growing established accounts and the acquisition of new accounts. She is an experienced research practitioner with strong business acumen. The Marketing Workshop family is very excited to have Catherine on board and we look forward to facing new professional challenges together.” Scott Layne, President of MW said.
For more information regarding this article please visit: http://www.mwshop.com/ | @MWshopTweets
Follow Market Research World on Twitter or join in the conversation with our LinkedIn Group