MindShare and Pulse Group launch mPulse
MindShare and Pulse Group collaborate to achieve deeper insights in Asia
Sydney, March 18, 2006 -- In order to dig for deeper insights into Asian consumer and media behaviour, MindShare and Pulse Group have joined forces to design mPulse, a Pan-Asian online research panel study.
Through mPulse, Mindshare and Pulse intend to release regular, multi-country surveys specifically designed to understand Asian consumers. mPulse will track consumer media trends, habits, perceptions, and attitudes towards a variety of time-sensitive issues, both quantitatively and qualitatively. mPulse will also produce both longitudinal and latitudinal insights utilizing Pulse Group’s proprietary online panels, Planet Pulse, as well as leveraging their qualitative vehicles such as Pulse Blogs. mPulse will be the first regional research panel study to make use of innovative online research tools such as blogs and forums, in a consistent and standardized manner, providing rich insightful data.
“mPulse will no doubt appeal to a wide audience, especially as we enter an era of internet marketing media that we are all continuing to learn more about ” said Bob Chua, CEO of Pulse Group.
“MindShare is committed to providing its clients with fresh and timely insights into Asian consumer behaviour and trends, and its critical to use new methodologies to get that freshness,” said James Chadwick, Director of Insights for MindShare Asia-Pacific. “We are delighted to partner with Pulse Group on this exciting initiative, and look forward to working together across the Asia-Pacific region.”
mPulse is aimed at providing a series of additional insights, as well as consultative solutions via the MindShare network.
About Pulse Group
Pulse Group is a Research Process Outsourcing (RPO) organisation, established to serve the research industry exclusively. Its services include Data Collection, Online Panels, Survey Programming, Hosting and Professional MR translation’s. These core areas of businesses empowers global market research organizations to stay focused in delivering value to their clients, while Pulse dedicates itself to providing technical and outsourced support. The Pulse Group can be reached at www.pulse-group.com.
MindShare is a global media investment management company with billings in excess of $21.5 billion (source: RECMA). The network consists of 95 offices in 64 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific. MindShare is a member of WPP, one of the world’s leading communications services groups.
For more information, please visit: www.mindshareworld.com.