Innocean Worldwide Europe GmbH, the creative force working with automotive manufacturers Hyundai and Kia, showcase their expertise in Live Marketing by helping both brands to unveil key models at this year’s Geneva Motor Show.
Innocean Europe’s COO, Johan Fourie states “The Geneva Motor Show is one of THE most important global motorshows. This year, we’re keen to highlight our expertise in Live Marketing which we believe is one of our best kept secrets. It provides tangible evidence of our ability to create truly integrated but differentiated solutions to two of our biggest clients”.
Innocean Worldwide Europe recently declared its aggressive new business drive and is keen to highlight its work to prospective new Clients seeking truly integrated Marketing and communications solutions from “Above the line” all the way through to “Space and Design” and a range of channel capabilities in-between, including digital and experiential. For Geneva and all other noteworthy motorshows in Europe, Innocean is responsible for all Marketing and Communication content as well as creative leadership and oversight of all booth-building and design elements. This even includes management and delivery of Hyundai and Kia’s all-important press conferences to key journalists in the motoring world.
For Hyundai this year, Innocean will help the brand to premiere the All-New Genesis and Intrado; a concept car designed with pioneering lightweight construction combined with innovative fuel cell technology. Intrado’s unveiling is supported by a series of creative films and integrated digital displays which leverage and build on the theme of “Inspiration. Engineered”, coined by Innocean for Hyundai’s Brand Launch in 2013.
Innocean teamed up with renowned Swedish film director, Martin Lindros and worked in close collaboration with the Hyundai Motor Europe Technical Centre to bring Intrado’s daring story to life; giving consumers a glimpse into the Brand’s vision of future mobility, engineering and design aspirations with a more human voice.
For Kia, Innocean helped launch the enhanced Sportage which serves as the Brand’s ambassador as well as premier the GT4 Stinger concept sports car in Europe. Additionally, the Soul EV was dramatically unveiled at Geneva as the Hyundai Motor Group’s first globally marketed electric vehicle. The Soul EV encompasses a revised design that separates from iconic standard Soul to improve driving comfort whilst also reducing energy consumption. Supporting Kia’s electric story and brand communication theme, “Recharge your soul”, Innocean created dynamic product films and illuminating visual content and graphics to instill a sense of pulse and excitement.
Lewis Hunt, Creative Director for Live Marketing at Innocean Worldwide Europe commented: “With the designs for Geneva we created a unique immersive content-driven brand experience. This helped visitors explore the brands through fully integrated digital, film and architecture."
Jamie Colonna, Chief Creative Officer of Innocean Worldwide Europe said: “The design and delivery of multifaceted car shows is engrained in Innocean’s heritage and the display at Geneva is no exception. We believe our work showcases our expertise and creative strength in Live Marketing. We look forward to developing more ground-breaking experiential solutions for new Clients in the future”.
For more information please vist: http://www.innocean.eu/ | @innoceaneurope
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