The Pineapple Lounge (TPL), the UK’s fastest growing children’s research and consulting firm, is launching the US branch of its business. Veteran children’s industry expert, Cheryl Gotthelf, joins the company as its Managing Director.
Offering focused expertise in kids, teens and families markets, TPL’s clients include Sony Computer Entertainment, Nickelodeon, McDonald’s, Britvic, Sony Music and Hasbro. Marie Richards, Family Marketing Manager at McDonalds summarises the company’s offering: “The Pineapple Lounge is a great agency to work with. The team takes research beyond merely finding insights to working on a strategic level to help us shape our future thinking based on what we are learning about our customers. TPL is very focused on how we can get to know our customers better, in ways that are both cost-effective and relevant for the business.”
An accomplished executive with more than 25 years of experience, Managing Director Cheryl Gotthelf brings an exceptional track record for building world-class children’s brands across multiple platforms. Cheryl has in-depth knowledge of branding, research, marketing, retail, licensing, consumer products, media, publishing and education gained from past roles as an executive at Chorion, Scholastic Media, Nickleodeon’s Noggin and Sesame Workshop. She has an MA in Child Development and Research from Columbia University Teacher’s College.
Cheryl says: “What’s so compelling about The Pineapple Lounge is our ability to provide our clients with best practices and at the same time to develop innovative techniques that allow them to collaborate with kids, teens and families. This approach mirrors the way young people and families want to interact with brands, making the whole experience much more participatory. We are able to engage with people in ways that our clients simply haven’t experienced before – and ultimately that delivers more compelling insights and business results.”
Emma Worrollo, Founder of The Pineapple Lounge, says: “It’s a really exciting time for kids and family brands that get it right, and I’m delighted to launch The Pineapple Lounge in the US and to have Cheryl at its helm. There are more opportunities than ever for parents to connect and share with their children, and these dynamic and collaborative relationships kids are building with brands are really exciting to be part of. Our positioning of close collaboration with clients and families has been incredibly successful in the UK and we’re looking forward to inviting our US clients to experience this unique research approach. Like Firefish, our parent company, TPL is committed to ensuring that insight directly leads to commercial results for our clients. This focus, coupled with our ability to provide families with a creative and engaging platform to share their lives and views, has enabled us to shake up the family research market and smartly adapt to the needs and desires of modern families and ambitious brands.”
For more information please visit: www.thepineapplelounge.com | @TPLresearch