Leading online research and survey technology provider, Toluna, today announced the capability to provide its more than 200 global panel community clients with the ability to survey members via TolunaMobile™ Diary.
The TolunaMobile™ Diary is ideal for capturing in-the-moment feedback that is especially relevant for PanelPortal™ branded community research. “Clients appreciate the ability to get even closer to their community members. Real-time, in-the-moment feedback eliminates the need for consumers to recall and rate experiences that have taken place in the past. In addition to yielding in-the-moment feedback, mobile features present new opportunities for additional insight, ethnographic understanding, and more,” says Julie Paul, Senior Vice President, Online Communities.
The TolunaMobile™ Diary app is available for Apple and Android phones and tablets. It offers a flexible method of presenting questions and responses to users, with the ability to present and upload images, a UPC barcode scanner, and automatic reminders to prompt respondents to enter information, based on location and event.
Toluna has conducted a series of case studies using TolunaMobile™ Diary and PanelPortal™.
A pioneer in the dynamic world of market research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.
Our social voting community of more than six million members spans more than 41 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.
Further information on Toluna can be found at http:// toluna-group.com .
Sarah Forrest, GingerMay Marketing & PR
T: +44 (0) 203 642 1124