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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow Verve and InsightAsia Form Strategic partnership to Meet Demand in Asia
Verve and InsightAsia Form Strategic partnership to Meet Demand in Asia PDF Print E-mail
Written by Verve and InsightAsia   
03 Jul 2014
Verve and InsightAsia have formed a strategic partnership to serve client demand for full service quantitative and qualitative Community Panel research in Asia.

Verve is the European specialist in Community Panels for research serving clients as diverse as Vodafone, Sky, E.ON and HSBC.  

InsightAsia are a leading independent Asian market research agency, with offices in 7 markets in the region (Singapore, Malaysia, Thailand, Vietnam, China, Indonesia and the Philippines) with over 150 quant and qual specialist employees.

The two businesses are perfectly matched in both capability and “can-do” mind set to bring a passionate full spectrum approach to undertaking Community Panel research across Asia for the benefit of both existing and new clients.

They are also set to provide the most rounded proposition for clients seeking a genuinely committed full service, quant and qual, online or offline Community Panel for research proposition.  Delivering quality, timeliness and value in a “joined up” way across territories and bringing to life the customer for client stakeholders.

The partnership on a day-to-day basis will be led by Emel Mohammadally, Director at Verve, who will manage the ongoing relationship and develop the offering in association with client’s specific needs.
Andrew Cooper, Verve Founder & CEO, commented:

“We are very excited about increasing the pace of roll out of Community Panels across markets Internationally, with a committed full service quant and qual, online and offline, whatever our clients’ need approach!”

Cooper continued:  “Everyone else seems to be just selling elements of the approach which suit them, as suppliers. We are taking the contrarian view and giving our clients the service they are asking for, wherever they asking for it.  Partnering with InsightAsia, an incredibly likeminded business in this respect, is a natural and instinctive response to giving our clients what they want.”

Sajan Koch, InsightAsia Founder and Chairman, said:

“Our clients across Asia are seeking new and better solutions. We win when our clients succeed in the rapidly transforming Asian markets. 

"To help them achieve this, we are constantly developing new thinking and methodologies to add value to their consumer intelligence initiatives, in terms of speed, consumer engagement and analysis. We see Community Panels as an important piece of the jigsaw to meet this challenge.

“There are several Community Panel software providers in Asia, but real value creation in this space requires excellent local market understanding and superior research and analytical skills. With our well established research teams on the ground across Asia, we see this as an exciting strategic alliance to bring more value to our customers”.  

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