Nuts experience fastest growth in Spain, by Euromonitor International
Nuts are the fastest growing snack in Spain, according to a new report from Euromonitor International – “Sweet and Savoury Snacks in Spain”. In 2005, Euromonitor International's research showed that sales of nuts grew by 9% to reach a 22% share of the overall sweet and savoury snacks market.
Two key trends are fuelling this growth. Firstly, Spaniards are becoming increasingly health conscious and nuts, unlike other snacks, are perceived as a key element of the Mediterranean diet, as well as beneficial for the prevention of heart disease. Manufacturers are capitalising on this trend by launching new products and marketing their health benefits. Importaco SA, for example, launched a selection of nuts to be mixed in salads and also launched nuts without salt for those suffering from hypertension.
The second major driver of growth is the trend towards premium products. Manufacturers increasingly launched products that emphasised quality, but since the bulk of nuts in Spain are generally consumed raw with little modification, the main feature of new products was often more convenient packaging.
“Sweet and Savoury Snacks” in Spain is a new report from Euromonitor International. It provides the latest retail sales data (1999-2005) on key sweet and savoury snacks sectors, including crisps/chips, nuts, extruded snacks, fruit snacks, tortilla/corn chips, popcorn and pretzels. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.
For further detail about this article and other related findings, please visit Euromonitor International by clicking here.