Asia Pacific Beer Market on the up, According to Recent Report
Written by Transparency Market Research
21 Jul 2014
According to a report published by Transparency Market Research, the Asia Pacific Beer Market is expected to reach $220.36 billion by 2020, growing at a CAGR of 5% from 2014 to 2020. Growing population in countries such as China, India and Japan among others has contributed to the growth of the beer market in the region. China was the largest consumer of beer in the Asia Pacific region and accounted for the largest share in 2013.
There are three types of beer consumed, i.e., premium, mainstream and economy. In 2013, mainstream beer accounted for the largest market share holding a percentage share of 33.5%. This is because mainstream beer is manufactured by established brands that have their manufacturing units in the country itself and hence these beers come at an affordable price. The consumption of premium beer segment is expected to grow at a CAGR of 4.6 % from 2014 to 2020. This growth is primarily attributed to the increase in disposable income that encourages people to spend willingly on a glass of beer.
Geographically, China held the largest market share in 2013. The demand for beer in the country is primarily driven by the increasing population. Moreover, beer is more popular among the age group of 21 – 35 in China. China is followed by Japan in terms of geographical market share. The growth in the region is attributed to the relaxation in the rules and regulations related to the functioning of the breweries. The demand for beer has also been growing in countries such as India, Vietnam and Singapore and Australia among others.
The beer market is consolidated in nature where the top five players constitute 51% of the market. China Resources Enterprise, Tsingtao Brewery, Anheuser-Busch InBev, Beijing Yanjing Brewery, Kirin Holdings, San Miguel Brewery and Asahi Breweries among others are some of the key players in the beer market.
Browse the full Asia Pacific Beer Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020 report at http://www.transparencymarketresearch.com/asia-pacific-beer-market.html
The market has been segmented as follows for better understanding and to formulate winning strategies for the market players.