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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow Creston plc Unveils New Creston Unlimited Agency Brand and Group Offer
Creston plc Unveils New Creston Unlimited Agency Brand and Group Offer PDF Print E-mail
Written by Creston plc   
18 Nov 2014
Creston plc (holding company for ICM, amongst others), the marketing communications group, today announced the creation of Creston Unlimited. This new agency brand and group offer unlocks the power of creative collaboration to seize the endless opportunities that exist for brands and businesses in today’s rapidly-evolving world. With a shared creative philosophy, common tools and the promise of unlimited thinking at its core, Creston Unlimited brings together consultants and discipline experts from across the Creston group and beyond. Through this, clients gain access to a diverse and complementary range of integrated technology, brand and consultancy services: from advertising and PR, through social and digital marketing to the latest research, insight and tech innovation.

As part of the launch, Creston’s insight companies ICM and Marketing Sciences will be rebranded with the Unlimited suffix. Both companies will continue to operate as standalone businesses offering their individual expertise and servicing clients in their core markets and disciplines, while playing a full part in Creston Unlimited. The inclusion of Unlimited across Creston company names and brands signifies a common creative philosophy and the capability to work together as one.
 
Barrie Brien, CEO, Creston plc: “Today’s brands operate in a dynamic marketplace; one which offers them endless possibilities to engage and interact with their customers and other stakeholders.  We have created Creston Unlimited to help our clients gain competitive advantage and power growth.

“We’re offering a new way of thinking and working; a new approach. We’ve created an environment where strategists, creatives, producers, storytellers, researchers, and technologists can easily and effectively collaborate, unconstrained by traditional ways of working. We couple freedom of thought and open minds with a common philosophy and shared values to bring our clients the most creative, innovative and effective answers to the brand and business challenges they face. This is thinking without limits.”

James Leipnik, Chief of Communications, Canon Europe: “At Canon, we are committed to changing how we talk to our customers as their world continues to change at pace. To deliver on this commitment, we need to ensure all our communications activity is as integrated as possible.  We already utilise Creston agencies working in integrated ways and I’m fully supportive of the new Unlimited proposition because it aligns with our key communications priorities.”

Creston plc is the holding company for Creston Unlimited and all Creston Group companies – its name remains unchanged. For further information about Unlimited and a full breakdown of companies and updated brands within the Creston Unlimited Group, please visit www.creston-unlimited.com .
Last Updated ( 18 Nov 2014 )
 
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