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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow Creston Unlimited announces partnership agreement with Serviceplan Group
Creston Unlimited announces partnership agreement with Serviceplan Group PDF Print E-mail
Written by Creston Unlimited   
25 Nov 2014
Creston Unlimited, the marketing communications group, today announces its partnership agreement with the German-owned international marketing communications group Serviceplan Group (‘Serviceplan’). Founded in 1970, Serviceplan is the leading independent agency group in Europe with more than 30 office locations worldwide, including 16 in Europe. Global clients include: BMW, Continental, FedEx, Google, Johnson & Johnson, Lufthansa, Nokia, Reckitt Benckiser and WeightWatchers and across the Group the average client tenure is almost 7 years.

Creston Group’s well-established UK and US presence which already derives one third of its revenue from international business, combined with Serviceplan’s European strength, will allow both businesses to broaden their international offer for clients through a trusted partner.

Creston Unlimited and Serviceplan have already successfully partnered together to win CRM assignments for Danone in Germany and the Middle East, and have worked together for a number of years on BMW Motorrad. Today’s announcement cements this relationship which will see both companies referring clients to each other and jointly pitching for pan-European and US opportunities.

Barrie Brien, Creston’s Group Chief Executive, commented: “I am delighted to have formalised our working partnership with Serviceplan. Having already jointly won and delivered international work together, I know there is an excellent professional and cultural fit between our two companies, and am confident that this agreement will be to the mutual benefit of our respective clients.”

Florian Haller, CEO of the Serviceplan Group, comments: "We have found the perfect partner in Creston Unlimited for this important expansion to Great Britain. An independent agency with a comparable agency structure and philosophy to Serviceplan’s Houses of Communication."
 
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