Charter Communications and TNS Media Research Sign Agreement For Audience Measurement Services
Charter to Provide LA Area Digital Measurement Services
New York, NY - April 10, 2006 -- Charter Communications, Inc., (NASDAQ:CHTR) a leading broadband communications company offering the latest in digital entertainment and advanced services and TNS Media Research, a world leader in video audience measurement have entered into an agreement to launch video audience measurement services in the Los Angles area.
Charter will utilize TNS audience measurement services to maximize efficiencies when building custom television advertising campaigns and promotional schedules internally and externally. The service will also provide additional information for programming services as well as offering added revenue opportunities. "We are pleased about our partnership and the fact that it will afford cable networks and advertisers valuable insight about the digital cable environment," said Jim Heneghan, Charter Senior Vice President, Advertising Sales.
Beginning this month, Charter Communications will provide aggregated and anonymous viewing data from 55,000 households in the Los Angeles Area. TNS will process the aggregated data and allow for next-day analysis through InfoSys, the most widely used media analysis and planning system in the world. InfoSys allows end-users to analyze media data in depth including day part and program studies, target group studies, lead in/lead out studies, duplication analyses, minute-by-minute flow studies and competitive reports.
Charter's cable service provides its customers with an array of video programming options, including services in which customers choose to interact with Charter or others through Charter's broadband technology. Charter values its customers' privacy and considers personally identifiable information and viewing preferences contained in Charter's business records to be strictly confidential. Unless customers provide consent through an express opt-in process, Charter only provides aggregated and/or anonymized information to Audience Measurement services, such as TNS. A complete statement of Charter's privacy policies can be found at www.charter.com.
The Charter partnership further solidifies TNS' entry into the US marketplace for digital TV audience measurement services. Additionally, TNS has been providing media research in the US for many years; including ad spend tracking as well as ad copy and TV pilot testing.
"The increased popularity of digital services, DVR, VOD and iTV has compromised traditional methods of measuring TV audiences," said George Shababb, Chief Operating Officer, TNS Media Research. "TNS is at the forefront of the digital revolution in video and radio measurement and is pleased to be partnering with Charter Communications to explore the new opportunities presented by digital set-top box data."
About Charter Communications
Charter Communications, Inc., a leading broadband communications company, provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital(tm), Charter High-Speed(tm) Internet service and Charter Telephone(tm). Charter Business(tm) provides scalable, tailored and cost-effective broadband communications solutions to organizations of all sizes through business-to-business Internet, data networking, video and music services. Advertising sales and production services are sold under the Charter Media(r) brand. More information about Charter can be found at www.charter.com.
TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.
TNS has global television and radio audience measurement capabilities spanning 26 countries including major markets such as the UK and other countries where STB measurement services have been launched. TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business. www.tns-global.com