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Home arrow Marketing Research News arrow Email and Online Marketing News arrow Hewlett-Packard, HRS and Hasbro Enrich "RoadMap 2015"
Hewlett-Packard, HRS and Hasbro Enrich "RoadMap 2015" PDF Print E-mail
Written by BrandMaker   
08 Apr 2015

BrandMaker’s Annual User Conference Draws International Marketing Experts to Cologne

BrandMaker GmbH, Europe’s leading provider of Marketing Resource Management (MRM) systems, has assembled an impressive list of speakers for its International User Conference "RoadMap 2015." The event will take place on May 20, 2015 in Cologne, Germany.

U.S. marketing guru and blogger Scott Brinker ( will headline the event as the keynote speaker. In addition, a wide array of customers from diverse industries have agreed to present application examples and case studies. Among others, this list includes technology company Hewlett-Packard, hotel reservation agent HRS and toy manufacturer Hasbro.

After having had great success last year with 180 participants from 9 countries, BrandMaker has determined this year’s theme to be "The Future of Marketing is Agile." At "RoadMap 2015," Jakob Bayer from Hewlett-Packard will show how HP integrates its global channel partner program into HP’s own marketing with the help of the BrandMaker solution. Using its HP-branded Co-Marketing Zone, HP makes available to its retailers a large number of marketing materials and marketing campaigns, ranging from CD-compliant advertising material to complete scripts for telemarketing. Partners can then easily adapt these to their own requirements in a few clicks.

In another example, participants willl learn how Hasbro, famous for classic board games such as Monopoly and Trivial Pursuit, is using the BrandMaker Marketing Efficiency Cloud in a different way: The company uses the technology to organize the localization of its advertising and graphic material. Agency briefing through on-site market specialists, correction runs and approvals, and the finalization of versions are all completely managed using the central marketing platform.

Further application examples will be presented by marketing experts from the Swiss technology group Oerlikon, European hotel agent HRS and the American data center company Equinix.

In addition to the customer use cases, a range of technology topics will be presented at "RoadMap 2015" to give an overview of future developments in marketing resource management and marketing process optimization. Roundtable discussions have been added and will cover topics such as "Taking Brands Global" or "How to Manage Central Procurement and Licensing of Digital Media Assets" in depth.

However, "RoadMap 2015" is not designed just for BrandMaker users, but for everyone who is interested in current technological developments and best practices in marketing technology. Participants can exchange information and network with marketing decision-makers from other countries and sectors, including during a relaxing dinner cruise on the Rhine the evening before the conference. Participation is free for end users, however, BrandMaker will charge a participation fee for agencies and service providers. To find out more and to register, please visit 

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