Beehive Research is delighted to announce the appointment of Elke Neuteboom as its new Research Director.
Elke, who in her new role at Beehive will be responsible for managing mixed methodology global insight programmes for clients such as Mars, Nespresso, Aston Martin and Jaguar Land Rover, has more than 20 years’ experience of delivering market research in the UK and internationally.
During her career, Elke has worked both client and agency side for B2C and B2B clients, from large blue chip companies to professional services, to public sector organisations. Combining qualitative and quantitative research techniques, including advanced statistics, her main areas of expertise include voice of the customer programmes, customer journey research including segmentation and new product development, and employee research. Prior to joining Beehive, Elke worked as a Research Director for RS Consulting and Winmark Global.
Paul Kavanagh, Managing Director of Beehive Research, says: “Elke is a very welcome addition to our expanding team and business. She brings with her not only extensive experience in running global research programmes, but her unique skill set and areas of expertise will help us to continue to deliver the truly bespoke research solutions and insight that clients need to make informed business decisions.”