Creston Unlimited, the marketing communications group, today announces its partnership agreement with the leading global consumer trends and insight consultancy, Future Foundation.
Alongside its nVision trend service, Future Foundation is commissioned by clients to deliver tailored consultancy services such as trend mapping, innovation, scenario planning, segmentation and training. Based in London, the company also has a presence in New York and Stockholm.
Creston Group’s leading market research and neuroscience offer, incorporating ICM Unlimited, Marketing Sciences Unlimited and Walnut Unlimited, combined with Future Foundation’s consumer trends strength, will deliver insights directly to clients and significantly enhance Creston Unlimited’s strategic and creative offer. For joint activity, Future Foundation will trade as Future Foundation Unlimited.
Creston Unlimited and Future Foundation have already successfully partnered together for clients and this announcement will ensure this excellent working relationship continues with both companies referring clients to each other and jointly pitching for opportunities.
Barrie Brien, Creston’s Group Chief Executive, commented: “I am delighted Creston Unlimited has partnered with such a respected and exciting business. The combination of Future Foundation’s best in class trends forecasting and our leading market research, will give us a unique insight for our clients into current and future consumer behaviour and arguably an unfair competitive advantage!”
Christophe Jouan, CEO of Future Foundation, added: “It is a privilege to be working alongside Creston Unlimited. We have been incredibly impressed by its pioneering work in research technology which, particularly, will help us leverage our network of 200 plus trend spotters who are on the ground in over 70 markets”.