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Home arrow Marketing Research News arrow Email and Online Marketing News arrow DiscoverOrg Launches OppAlerts to Predict Customer Purchase Intent
DiscoverOrg Launches OppAlerts to Predict Customer Purchase Intent PDF Print E-mail
Written by DiscoverOrg   
27 May 2015

New product allows technology vendors to leverage online consumption data to accurately target potential buyers

DiscoverOrg (, the leading sales and marketing intelligence solution, today announces the launch of OppAlerts, a predictive data tool for technology vendors delivering insight about businesses’ online activity to identify selling opportunities.
DiscoverOrg analyzes more than 30 million rows of 180 million unique cookies every day. Data from more than 250 B2B publishers is fed through the company’s big data engine to identify increased consumption of technology-related articles, whitepapers, case studies and analyst briefings. This data analysis, coupled with the research and direct contact verification of DiscoverOrg’s in-house team, helps users uncover accurate purchase intent and primed opportunities at the beginning of the buying cycle.
“OppAlerts provides sales-ready predictive intelligence that enables our customers to understand how and what technology buyers are researching on a daily basis and ultimately where to target potential customers in the sales process,” said Henry Schuck, CEO of DiscoverOrg. “When you combine the power of OppAlerts with our extensive database containing contact information and organizational charts for over 20,000 companies, sales and marketing teams become unstoppable.”
OppAlerts covers online activity in several of the top technology segments, including big data/business intelligence, business applications, collaboration, data centers, information security, marketing automation, mobility/telecom, networking and storage.
New opportunities are automatically aggregated with DiscoverOrg’s complete dataset of more than 400,000 contacts identifying those responsible for related purchases. Armed with OppAlerts, users gain actionable intelligence into their target accounts and an instant connection to the most relevant decision makers.
To find out how DiscoverOrg OppAlerts can help your sales and marketing teams get in front of the right opportunities before your competitors, visit
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