SSI takes a major step forward in Australia and New Zealand by entering into a definitive agreement to purchase the assets of two leading panel companies —MyOpinions Ltd. in Australia and SmileCity Ltd. in New Zealand. The planned acquisition combines these large, high quality panels with SSI’s existing online panel assets to create the richest, most robust online panel in each country.
For market researchers, this means SSI will soon offer broader reach and better feasibility than ever before for conducting B2C and B2B research in Australia and New Zealand. Together with its expert programming and hosting capabilities, SSI will become the clear choice for marketers and researchers looking for a one-stop survey research partner.
The acquisition will strengthen SSI’s leadership position as a global data solutions and technology company, and will align well with an overall company strategy to invest in the Asia Pacific region. SSI’s expanded presence in Australia and New Zealand combines industry-leading technology, proven online panelist recruitment techniques and a singular focus on quality to enable the best access to consumers and professionals available.
“Clients will greatly benefit from the size, quality and productivity of our leading panels, and SSI’s unique ability to manage large ANZ B2C and/or B2B trackers,” said SSI President and CEO Chris Fanning. “We’ve been focused on further strengthening our leadership position in Asia Pacific and the acquisition of these two well-managed companies is an excellent fit with our strategy.”
The MyOpinions Panel has been built over the past 14 years and sets the benchmark for quality online research for a large number of leading research agencies and corporate clients in Australia and overseas.
“SSI is a very well-respected global data and market research technology company that places a premium on respondent experience and delivers high quality product and service to clients,” said Bob Cheng, Founder and Managing Director of PermissionCorp, the parent company of MyOpinions and SmileCity. “We are pleased to see our businesses join the SSI network because we know SSI will take great care of the panel assets and team we’ve built. SSI is committed to continuing our philosophy of delivering value to our clients.”
SmileCity Ltd., established in 2003, is an online rewards program exclusively for New Zealanders.
Both MyOpinions Ltd. and SmileCity Ltd. are owned by parent company PermissionCorp.
The majority owner of SSI is HGGC, a leading middle-market private equity firm.