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Home arrow Marketing Research News arrow Companies Latest Products arrow Toluna celebrates milestone 15th anniversary
Toluna celebrates milestone 15th anniversary PDF Print E-mail
Written by Toluna   
23 Jun 2015

Company founder and CEO Frédéric-Charles Petit celebrates anniversary with a series of corporate events and new product offerings

 

Today marks the 15th anniversary of leading online research and survey technology provider, Toluna. As the first to introduce the online voting community approach, the company prides itself on changing the way surveys are conducted, and Toluna.com is now the largest online social voting community globally.
 
As market research is transformed by vast volumes and combinations of data – claimed, behavioural and technological – Toluna strives to continue to be the industry’s game-changer. Toluna’s Founder and CEO, Frédéric-Charles Petit, credits innovation and the company’s ability to harness technology to launch a suite of revolutionary, automated market research empowerment technologies, as the driving force for Toluna’s ongoing success.
 
Petit believes market research should be able to be conducted in real time, and should be democratised – meaning any individual can conduct a survey for greater insight and understanding. And it seems this approach is working – in its “What Our Clients Say” video, Toluna’s clients describe a “revolutionary product” offering “real-time access to all data”, and states that “response rates are soaring”.   
 
“Market research is a sector prime for automation, and research agencies are continually finding new automated ways to connect with respondents and streamline the delivery of meaningful insight. From mobile surveys to online communities, automative technologies – when effectively combined with big data – are transforming the market research industry,” Frédéric-Charles Petit, Founder and CEO, Toluna.
 
Toluna is hosting a series of thought leadership events in the US, UK and France, to further mark its 15 years in business, including a workshop in conjunction with ESOMAR’s Annual Congress in Dublin on 27 September 2015. For more information about the company’s vision on the future of the industry, please see Toluna’s commemorative video.
 
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