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Home arrow Marketing Research News arrow Companies Latest Products arrow Telenor Sweden selects Nepa’s ActionHub™ – the fastest growing platform for actionable insights
Telenor Sweden selects Nepa’s ActionHub™ – the fastest growing platform for actionable insights PDF Print E-mail
Written by Nepa   
23 Jun 2015

More and more companies are realising the value of becoming truly customer-centric – introducing customer feedback into everything from product development to communication evaluation.


The difficulty companies’ face is in turning this feedback into concrete actions that have actual business impact. That is why Telenor Sweden selected an ActionHub™ from Nepa when they were looking for a new platform for customer-centric and data-driven business.

”ActionHub™ is our fastest growing product. We have created a platform for research where we combine different data sources. Our systems focus on the business issue at hand rather than adding unnecessary data structures, Big Data – simplified. Survey data is enriched with behavioural and business data in order to transform insights into financial KPI’s that are easier to act upon. The platform is available online visualizing and spreading the information in real time to all corners of the organization.” - Fredrik Östgren, CEO Nepa

ActionHub™ enables trigger-based research, surveys that are sent based on store visits, online browsing behaviour or other behaviours. What makes the ActionHub™ unique is the possibility to combine different data sources which allows for insights and their corresponding actions to be quantified with a financial value. For example, an improvement in satisfaction with a product or department of 1% can be translated into dollars and cents. At the same time ActionHub™ allows traditional CRM systems to access the voice of the consumer – like future purchase intent and plans which can improve the CRM-system’s ability to individualise offers.

”We are very satisfied with the results. ActionHub™ makes it easier for us to listen to our customers when taking decisions. The platform has also lowered the barrier for research internally at Telenor by enabling high quality and cost efficient studies. It helps all of our departments become more data-driven and customer-centric.” - Emanuel Vaz, Head of Customer Insight, Telenor Sweden AB

Telenor Sweden is one of Sweden’s largest telecom service providers with 2,5 million subscribers and a net coverage of 99%. Telenor Sweden is part of Telenor Group – one of the world’s largest telecom companies with activities in 13 markets and 192 million subscribers.
 
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