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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow Kantar announces transfer of Millward Brown license to TNS in Israel
Kantar announces transfer of Millward Brown license to TNS in Israel PDF Print E-mail
Written by Kantar Worldpanel   
13 Jul 2015

Kantar is pleased to announce a forthcoming consolidation of its activity in Israel. The move is designed to grow its critical mass in the market and to better serve local and global clients.  The move reflects the continued importance of the Israeli market to Kantar.

Until now Kantar’s local activity in data investment management (marketing research) has been through TNS (also known as TNS Teleseker), Kantar Media and Millward Brown licensee Shiluv, who successfully introduced a number of Millward Brown solutions into the market.  In October the licence agreement between Millward Brown and Shiluv will terminate and Millward Brown’s licence in Israel will be transferred to TNS as of November 1st 2015.
 
TNS is the largest and leading market research agency in Israel; it is a full service agency with a unique product offer supported by a broad range of global business solutions. The move will see Millward Brown solutions distributed by TNS through dedicated client teams using Millward Brown’s proprietary solutions such as Link™ and Brand Dynamics.
 
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