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Home arrow Marketing Research News arrow Market Research Blogs arrow Is it a Phone with a Camera or a Camera with a Phone?
Is it a Phone with a Camera or a Camera with a Phone? PDF Print E-mail
Written by Brand Keys   
15 Jul 2015

You can’t have missed the fact that the big differentiator these days for smartphones is the camera. In fact, some of the smartphone ads and commercials focus more on the camera element of the smartphone than the smartphone itself.

For those who prefer a camera but want the convenience of something you can keep in your pocket, GoPro, the sports camera maker, has come up with a new crop of its Hero4 Session, weighing only 2.6 ounces, .9 ounces less than their next lightest model. For those looking for one-touch effortlessness photography, the Hero4 Session has one button to turn the camera on and begin recording. Its waterproof up to 33-feet and doesn't need a separate waterproof case, like most phones will, no matter how smart they are.

For those of you about to snap over the overabundance of smartphone digital camera-specifications, here’s some information to help you focus.

A drill-down into Brand Keys 2015 Customer Loyalty Engagement Index smartphone category shows the phones that, best meet customer expectations when it comes to the picture-taking value camera of their smartphone. Here’s a snapshot of the category’s top10:

1. Samsung Galaxy S6
2. Apple iPhone 6+
3. Apple iPhone 6
4. Samsung S5
5. Motorola Moto X
6. LG G4
7. Google Nexus 6
8. Nokia Lumia 1520
9. Amazon Fire
10. HTC One M8

You don’t need an 800mm lens to see that in the near-term, digital cameras will remain an important differentiator and decision-making value for the smartphone category.

Robert Passikoff
founder, president
Brand Keys

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