Environmental Issues and Rising Fuel Prices Drive Vehicle Technologies - 31 March 2006
Wellingborough, UK (31st March 2006) – Selling cars is becoming less about the glitzy showroom and more about what happens when the car reaches the filling station. Sharp fuel price increases and growing public concern about the environmental impact of exhaust fumes have prompted vehicle manufacturers to look carefully at reducing both fuel consumption and emissions. The customer isn’t the only one pushing this trend though. Manufacturers are facing the heat from regulatory bodies too as they stipulate every stricter emissions standards.
IMS Research’s 2006 OEM Automotive Electronics study has found that a number of technologies are being introduced, no doubt in response to the environmental and legislative demands. Electric steering is one example, it provides steering assistance only on demand meaning fuel savings of up to 4% compared to conventional hydraulic systems. Stop-start generators are another, they automatically turn off the engine when the vehicle is stationary, instantly restarting it when the accelerator is pressed.
According to report author, Ian Purvey, “vehicle manufacturers have taken different approaches in different regions. In North America, hybrid cars are becoming ever more popular while in Europe more than 40% of all cars sold are now diesels”.
All of these trends make one thing clear, efficient fuel performance is the current must have vehicle accessory.
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For further information, please contact:
Ian Purvey, Market Analyst, Automotive Group
Tel:+44 (0) 1933 402255
Fax:+44 (0) 1933 402266