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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow FreshMinds CEO Caroline Plumb promotes UK research industry on David Cameron led trade delegation
FreshMinds CEO Caroline Plumb promotes UK research industry on David Cameron led trade delegation PDF Print E-mail
Written by Daniel Sims   
31 Jul 2015

Caroline Plumb, CEO of FreshMinds, has travelled to south-east Asia with David Cameron this week as part of a UK Trade and Investment (UKTI) trade delegation.

Caroline will represent insight and innovation consultancy FreshMinds as well as the UK research industry as a whole as part of the mission to FreshMinds CEO Caroline Plumb promotes UK research industry on David Cameron led trade delegation promote UK trade and investment in the region.   

Commenting on the delegation, which visits Indonesia, Malaysia, Vietnam and Singapore before returning to the UK, the Prime Minster said:

“British companies like FreshMinds are flying the flag and unlocking the economic potential of the fast growing economies of South East Asia. I’m delighted that they have joined me on my first trade mission of this government and I hope that we can work together to create jobs and growth for the UK.”


The four-day delegation seeks to open doors to future trade with the region, which is forecast to grow at 5% in the next year alone. The Prime Minister has also said that business deals worth up to £750 million are set to be made on the trip, creating 270 new jobs across the UK.  

As part of the trade delegation, David Cameron will also look to jump start negotiation talks on a free trade agreement between the EU and ASEAN (Association of Southeast Asian Nations), a deal which has the potential to benefit the UK economy by £3 billion every year.

In a speech made on the trip, the Minister of State for Trade and Investment, the Right Honourable Lord Maude of Horsham mentioned that David Cameron is joined on the trip by “representatives from world-class UK organisations such as Airbus, Rolls Royce and FreshMinds.” The 31-strong delegation of business leaders also include representatives from SMEs as well as the leaders of large multinationals such as Balfour Beatty’s Chief Executive Leo Quinn and Aviva’s Group CEO Mark Wilson.

Caroline said: “I’m honoured to have the opportunity to join the Prime Minister on the first trade mission of the new Parliament. It’s a pleasure to be able to promote innovation within the UK’s fantastic research industry globally.”
 
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