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Home arrow Marketing Research News arrow Latest Market Research Findings arrow A-Level results day: teacher views on switching exam boards
A-Level results day: teacher views on switching exam boards PDF Print E-mail
Written by DJS Research Ltd   
12 Aug 2015

With only a day to go before the release of A-level results in the UK, DJS Research decided to utilise their VoicED Panel – one of the UK’s best-known teacher panels – to run a quick poll to gather some qualitative feedback about teachers’ experiences of switching exam boards.

The results are presented in a neat infographic below – courtesy of the agency’s in-house data visualisation specialist - but for further details please get in touch with This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it via email, or call 01663 767 857. A pdf version of this infographic is also available: Teacher views on switching exam boards.

A-Level results day: teacher views on switching exam boards

It should be noted that this is intended as a more qualitative style piece of research, and thus the base size of 25 is more indicative than it is representative. The sample of 25 is made up of decision makers / influencers who have been involved in both choosing an exam board and switching exam board. However, we feel there are some key takeaway points for exam boards from this piece of research.

  1. It is not perceived as that hard to change boards. This the researchers to some extent, given that teachers would have to learn a new syllabus and create new resources to a degree, to fit in with the focus of the new examination body.
  2. Boards can’t keep everyone, not matter how good their customer service. Whilst attaining better results and ensuring exams were more suited to their learners’ styles and preferences were key motivators for teachers moving boards, ‘other reasons’ were widely cited. One respondent even suggested that changing board added variety to their teaching diet, whilst others see the change as exciting.
  3. Accuracy and reliability are the key elements. Not surprisingly, accuracy of marking and reliability of marking are key reasons that respondents moved exam boards, followed by the quality of customer service.

Whilst point two suggests that exam boards are still likely to see some degree of customer churn regardless – due to teachers wanting a change, new personnel arriving in the department or the impacts of policy – point three suggests that much of the decision still remains in boards’ hands.

The quality and accuracy of marking, and the standard of customer service received, are all things which are very much within the realms of control for exam boards.

For further information on this research and to have a discussion with us about how DJS Research might be able to help you please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , via 01663 767 857.

Last Updated ( 14 Aug 2015 )
 
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