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Home arrow Marketing Research News arrow Latest Company News And Announcements arrow New eBook from Doyle Research Explores 24 Qualitative Methodologies
New eBook from Doyle Research Explores 24 Qualitative Methodologies PDF Print E-mail
Written by Doyle Research Associates   
29 Oct 2015

Doyle Research Associates announced today the release of their 2016 Guide to Qualitative Research Methods, an 18-page eBook that can be downloaded for free from the firm’s website.

According to Kathy Doyle, President & Founder of Doyle Research, “Over the past 10 years, the qualitative toolkit has vastly increased with the incorporation of online and mobile methods, as well as social media. The change has brought with it significant benefits and the ability to conduct research that was simply not possible before. We can now use bulletin boards, webcams, smartphones, geofencing and social media to conduct asynchronous research, self-ethnography, longitudinal research and more. We wrote this eBook to help corporate researchers navigate these options and understand how and when to best use them.”
 
The 2016 Guide to Qualitative Research Methods explores 24 different methods within these five categories:
•    In-person
•    Online
•    Mobile
•    Ethnographies
•    Specialty Methods
 
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