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Home arrow Marketing Research News arrow Companies Latest Products arrow PowerProbe™ Premieres At CCA Global Convention 2015
PowerProbe™ Premieres At CCA Global Convention 2015 PDF Print E-mail
Written by Facts International   
10 Dec 2015

In a programme filmed by ITN Productions and produced in partnership with CCA Global, Facts International’s multi-award winning insight generation tool PowerProbe™ premiered as part of an in-depth online programme called “Raising the Bar”.

Introduced by national newsreader Natasha Kaplinsky, “Raising the Bar” features key industry interviews and news-style reports along with sponsored editorial profiles.

Filmed on location at Facts International’s offices in Ashford, Kent, Raising the Bar investigates organisations which, in an increasingly digital market, have taken an integrated customer service approach to differentiate their brand and transform their propositions.
PowerProbe™ bucks the trend of traditional interviewing by putting the customer/respondent in the driving seat. Available to use with CATI, face-to-face and online methodologies, PowerProbe™ delivers faster more engaging interviews, real-time feedback and analysis of changing trends, as well as increased granularity of verbatim comments.

Of the programme, Facts International’s CEO Crispin Beale said “It was fantastic to have ITN Productions here at Facts International filming for Raising the Bar on the 23rd October 2015. We are hugely proud of the acclaim that PowerProbe has received within the market research industry and to have our film premier at the CCA Global convention in Glasgow, further demonstrates how innovative, customer led approaches are revolutionising insight generation and customer service”.

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