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Home arrow Market Research Findings arrow Information Technology arrow The guide to Latest Technology Adopters
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Written by BMRB   
14 Dec 2004

The guide to … Latest Technology Adopters

• Latest TGI data shows that web Cam owners are four times more likely than the average adult (15+) to also own a plasma screen

• Two-thirds of home cinema owners are male

• DAB digital radio owners are over twice as likely as the average adult to be classified as a ‘Fledgling’

• A third of plasma screen owners consider themselves a ‘regular cinema go-er,’ and they are over twice as likely as the average adult to list ‘thrillers’ as their favourite film genre

• Over 750,000 owners of a recordable CD player listen to more than 28 hours of radio a week

• Home Cinema owners are almost three times more likely than the average adult to spend more than 30 hours a month accessing the internet

• Two-thirds of web cam owners claim to have noticed bus stop/shelter advertising in the past week

• DAB digital radio owners are 139% more likely than the average adult to have spent £20,000 on more on their current car

• Over two-thirds of those who own a web cam, home cinema, DAB digital radio, plasma screen or recordable CD player, claim they ‘like to buy new gadgets and appliances.’

• Web cam owners are a third more likely than the average adult to live in the North of England (Standard Region).

• Almost a quarter of DAB digital radio owners watch in excess of 30 hours of TV a week

• Home Cinema owners are 43% more likely than the average adult to ‘especially choose to watch’ ‘Star Trek’

Last Updated ( 23 May 2007 )
 
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