Firefish, leading independent insight and strategy consultancy, has appointed Beth Broughton as Managing Director of its US business, based out of Brooklyn, NY. Beth was one of Firefish’s founding clients and joins us from a leading London qualitative agency where she held the role of Director of Impact from 2013.
Hailing from Louisville, Kentucky, USA, Beth has 20 years of insight-driven brand and strategy development experience, with her career spanning the globe as Marketing Director on big global brands, a strategist at brand consultancies, as well as a qualitative research specialist at several leading UK insight consultancies.
Beth brings with her a wealth of experience from across a broad range of categories including FMCG, technology, media, finance, leisure and retail, for brands as diverse as Unilever, Spotify, Bayer, PepsiCo, American Express, Pernod Ricard and Ford.
Having worked in senior roles both in the US and UK, she will be responsible for leading and developing Firefish’s US offering, drawing on her considerable experience in developing client relationships, leading businesses and nurturing talent - something she knows plenty about having won two awards for her mentoring work as a member of The Marketing Academy’s Marketing Hall of Legends (UK).Commenting on her new role, Beth says “Having worked with Firefish in their early days, I was always impressed with their work and their focus on the commercial implications of their findings. They always looked at things in new ways and challenged my thinking as a client – it was stimulating, fun and made a real difference to the business. I am passionate about outputs and making an impact, something Firefish always provided to me as a client, so I cannot wait to get to work on challenges across the US and the globe”.
Jem Fawcus, Firefish Global CEO and Founder added, “I am delighted that Beth is joining us to lead the US team. Her client-side and strategic experience will build on our continuing drive to deliver smarter, user-ready thinking and insight which, combined with our innovative agile, lean research approaches, is proving to be a winner with clients who are looking to get more value from their spend”.