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Home arrow Market Research Findings arrow Housing/Property arrow The guide to ... 'Nest Builders'
The guide to ... 'Nest Builders' PDF Print E-mail
30 Nov 2004
The guide to ... 'Nest Builders'

There are around 2.5 million adults in Britain aged 15-34 who are married but don`t have children, these are classified by TGI as `Nest Builders` and represent roughly 5% of the total UK adult population.

86% of them believe it is `important to have a lasting relationship with one partner`.

Nest builders are roughly two and a half times more likely than the average adult to be `very interested` in media/marketing/ advertising newspaper articles.

Around two-thirds claim to `listen to the radio every day`.

They are more than two and a half times more likely than the average to spend over 30 hours a month on the Internet. Over a quarter of all nest builders access the Internet for `employment opportunities`.

They over twice as likely as the average to visit the cinema at least once a month.

A quarter of all first time buyers of combined fridge/ freezers are nest builders, as are 12% of buyers of new dining room tables and chairs.

88% of nest builders agree that `if at first you don`t succeed, you must keep on trying`.

They are just under twice as likely as the average adult to claim they notice advertising on free postcards in cinemas, pubs, bars, coffee bars or health clubs

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